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PenshoppePenshoppe Clothing provides a variety of styles to choose from and constantly update its collection. Started in 1986, today Penshoppe is recognized as one of the market leaders in the Philippine’s in fashion, accessorries and personal care product industry.


Penshoppe was launched in 1986 by young Chief Executive Officer Bernie Liu and a few friends in Cebu City, Philippines, who were privy to the clothing needs of young people. T-shirts basically composed 80% of students’ clothing repertoire back then. So Penshoppe sold shirts with graphic oriented designs and offered the market with unique choices that added value to them.

After having established market dominance in Visayas and Mindanao, Penshoppe opened its first boutique in SM City North Edsa in 1991. Through the years, its network has expanded to 300 sites, all strategically located in the country’s key shopping areas.

Penshoppe further crossed barriers in 2002 by launching the brand in Xiamen, China extending its brand-building expertise beyond the national borders.


Wearing Penshoppe clothing exudes an aura of youth, fun, and hipness. Penshoppe puts into its quality products – a sense of living, a fashionably fun lifestyle. With its numerous branches nationwide and wholesome image, it has become one of the strongest fashion brands in the country.

Other Information

  • Launched : 1986 (Cebu City, Philippines)
  • Areas located : expanded to 300 sites

Key People

  • Bernie Liu, Chief Executive Officer

Contact Information

  • Jannette Caoili-Sagun, Business Development Manager
    Tel:(632) 366-7151 to 58 loc. 183
    Fax:(632) 361-411


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